I LOVE TURNING COMPLEX LINGO into simple words

Since a very young age that I am passionate about all-things brands and words - think of the kid writing a diary and keeping all the ads from magazines.

I’ve studied Journalism and wrote for newspapers (Público, Sol) and magazines (Le Cool, Lua, DIF Mag)I aboslutely loved it I could not pay my bills. Life had another plan for me and it was the Advertising world that shaped who I am professionally. The good and the bad. ☯

I’ve worked across the globe (Lisbon, London, Africa) for big networks (BBDO, DDB), small independent agencies, sexy brands, nasty brands - including big energy corporations and food with a LOT of sugar inside. I guess I can say I´ve tried it all and I still prefer indie brands. And books.  

I’ve collaborated in award-winning campaigns, had ideas that never saw the light of the day, I wrote amazing PPTs no one understood. Really.

After 8 years living and working abroad, I’ve  moved back to Portugal. It was 2017 and the plan was to reconnect with my roots and live a more cyclical life, aligned with my values. In simple words, I quit my agency job to become a yoga teacher, which may sound extreme but it made sense back then.

At work, I try to mix the subtle and the material worlds. Don´t be surprised when I say we should start a new project on a Capricorn Full Moon, or that the eclipse season will probably change our plans. I also like tables. 😎

I prefer to be surrounded by people from different backgrounds. I have a daily yoga and meditation practise, and I write a LOT. I am grateful for the life I live.

My spiritual guide, the dog that walks me

I absolutely love Vicenta. It was love at first sight but no, it was not an easy relationship to start with. To be honest, it took me over a year to accept her in my life and learn how I can grow with her by my side.

They say dogs look are like their owners. Depends on the day. Always up for a walk and exploring whatever is available, Vicenta has proven to be the most reliable partner at work and life: the one that never forgets one should drink plenty of water, eat small portions of nutritious food, get regular cuddles and go for long walks.

Challenges come to us when we are ready,
even when we believe we are not.

Reach me out if you want to fine tune your brand.
Together we will make it better.

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