POSITIONING
Tone of Voice
UX COPY
My first collaboration with Tania started before we met. We were both working on a project for a family-owned Rural Tourism in Portugal, Recanto D’aldeia.
When we finally met IRL there was a match for collaborating further, as we were both establishing our independent businesses. We rebranded Tania’s business, Spring Studio, an online Creative Studio that respects Nature’s cycles. This is a beautiful metaphor for work and life, as Tania’s purpose is to support her clients into having more realistic timings when it comes to work, so they can have a more balanced life. Tania wants to support more women into being independent and having their own business.
bRAND AUDIT
Tone of Voice
MANIFESTO
Script writing
In 2019 I worked with Paez, a global fashion brand that has been in the business of selling espadrilles since 2006. Paez, like so many other founders’ brands, has started small with a social purpose, but somehow it got lost along the way. We’ve developed the Essence of Paez, a project where collaboration, trust and honesty were key factors to success. After having the strategy signed-off we went out shooting a beautiful lifestyle campaign in Lisbon. Then 'hello COVID' and we were forced to pause. There were obviously many questions around launching or not this campaign. Walk the Talk was our motto, so we did it. Online sales tripled and Paez were back in our homes. And feet.
bRAND JOURNEY
Tone of Voice
Social Media Strategy
I love working from cafes, they are real life places where all happens. I met Heidi at Koyo, in Aljezur and I immediately got curious about her story. Heidi worked for 20 years with costume design for Cinema in London, and her first contact with Reiki (which she thought was a massage) changed her life. We worked together for 3 months in a Brand Journey where we revisited her assets (website + social media) and reshaped her tone of voice. Heidi loves to write, hence my role was to support her in having the tools she needs to craft her copy. The results were brilliant, both from a tone of voice and copywriting perspective, but also with many new bookings and 3 planned retreats for 2023.
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